A bold brand image was needed to reflect this copy & content agency

A unique and strong brand image was needed to reflect this company’s bold positioning as a copy and content agency.

tbc.wtf

Local / Service Business

Engagement

Brand Accelerator Brand Accelerator Brand Accelerator Brand Accelerator

Type

Branding + Web

Location

Gloucestershire, United Kingdom

Services

Brand Identity Design

UX/UI Web Design

Content Migration to Webflow

Webflow Development

3rd Party App Integrations

QA & Debugging

SEO Fundamentals

Migration

Awards

Nominee on Awwwards

Awwwards

The Challenge

tbc/wtf is a tech-focused copywriting and content creation agency helping startups and B2B brands differentiate themselves in a crowded marketplace. Although the company had a strong verbal identity, as the business expanded there was a need for them to build a strong visual identity to complement it.

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A unique brand image was needed to reflect the company’s bold positioning — one that’d work across multiple platforms. tbc/wtf has been coasting on a hastily-put together Squarespace website for the best part of a year when they came to Khula. The founder knew that this needed addressing too.

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In addition to a new design, the website needed an improved user experience, better speed and performance, as well as some fundamental SEO improvements and Google Analytics.

The Outcome

Khula set to work creating a set of visual assets – including logos, a new font family, and a wordmark that’s since become the company’s go-to insignia.

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Taking their cue from the founder and the wider tbc/wtf team’s eclectic experience, Khula created a strong, colourful identity that was both eye-catching, memorable, and professional.

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The same can be said of the new tbc/wtf website, which the Khula team rebuilt in Webflow – a no-code platform. The new site is now live, has a host of new features, and is structured in a way that brings the brand to life, is user-focused, performs better, and is much more responsive — and its now easy for tbc/wtf to update and maintain themselves.

Nominated for an award on Awwwards

View Website

Leveling Up Looks Like This

Performance score increased by 70%

SEO score increased by 8%

"Top marks from me for Jamie and the Khula crew! They crafted a standout brand identity for my agency, before applying it to a user-friendly, well-designed, awesome new website that's now ripe for lead generation! The Khula team understands the back-end, front-end, and everything in between. They also make sure that you know *exactly* what they're doing, what you'll be getting, and how to use everything yourself afterwards. Defo chat to these guys if you need a brand refresh or an online overhaul!"