Enamel Dentistry
Redefining dental care just got easier for the Enamel team with their new brand refresh, messaging strategy, and dazzling Webflow website.
The Client
Enamel Dentistry isn't an ordinary dental office. Founded on a unique business model, Enamel has ten independent studios located across Austin and Dallas, Texas. Comprised of a large team of savvy and fun dental professionals, Enamel is committed to providing safe, compassionate, and tech-forward services for healthy teeth and gums.
Services
Brand Identity
The Challenge
Although Enamel had a clear mission and vision, with a committed team of aligned professionals, their website wasn’t doing a great job of clearly representing precisely what that was. You could almost say their online presence was slowly decaying under a cracking veneer of copy overload, poor visuals, and disconnected messaging. And a few fillings here and there weren’t going to fix it. Requiring just over 40 pages and a massive content migration, this powerhouse of a website was no ordinary makeover.
Stationary
The Outcome
Enamel knew who they were, but they didn't know how they showed up in the world. We helped them create their North Star and a value proposition statement that grounded them. They also needed a new logo to reflect the tech-forward company they were, along with an updated visual identity with new colours, symbol, and a typeface that was modern and could be effectively rolled out to the website and all marketing touchpoints.
We then replaced their old boring and somewhat jargony copy with a messaging strategy to support using a fun tone of voice that evokes personality and a touch of humor while staying professional. The last step was custom-designing all the pages and finding ways to improve their user experience while mapping out the pages. Their website redesign, built-in Webflow, also supported a 259-page migration with advanced interactive map embeds connected to the CMS and advanced embeds with site-wide search functionality. It was a complete brand refresh and transformation within nine (9) weeks!
The RESULTS
WORDS FROM THE CLIENT
"Jamie and KHULA spearheaded a brand refresh and website redesign which turned out to be fantastic — I always felt heard and my brand/company was in great hands — I could not even begin to describe how incredible the end result was."
Ready To Hit Refresh?
When it comes to your brand and website design, you don't need to struggle or try figure it out on your own.
Let us help you get it right and create a standout brand image you can be proud of.
