A brand refresh and a dazzling Webflow site

Redefining dental care just got easier for the Enamel team with their new brand refresh, messaging strategy, and dazzling Webflow website.

Enamel Dentistry

Local / Service Business

Engagement

Brand Accelerator Brand Accelerator Brand Accelerator Brand Accelerator

Type

Brand Refresh

Location

Austin, Texas

Services

Brand Strategy & Positioning

Brand Identity Design

Web Copy & Messaging

UX/UI Web Design

Webflow Development

Content Migration to Webflow

3rd Party App Integrations

QA & Debugging

SEO Fundamentals

Migration

WordPress to Webflow Migration

Awards

The Challenge

Although Enamel had a clear mission and vision, with a committed team of aligned professionals, their website wasn’t doing a great job of clearly representing precisely what that was. You could almost say their online presence was slowly decaying under a cracking veneer of copy overload, poor visuals, and disconnected messaging. And a few fillings here and there weren’t going to fix it. Requiring just over 40 pages and a massive content migration, this powerhouse of a website was no ordinary makeover.

The Outcome

Enamel knew who they were, but they didn't know how they showed up in the world. We helped them create their North Star and a value proposition statement that grounded them. They also needed a new logo to reflect the tech-forward company they were, along with an updated visual identity with new colours, symbol, and a typeface that was modern and could be effectively rolled out to the website and all marketing touchpoints.

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We then replaced their old boring and somewhat jargony copy with a messaging strategy to support using a fun tone of voice that evokes personality and a touch of humor while staying professional. The last step was custom-designing all the pages and finding ways to improve their user experience while mapping out the pages. Their website redesign, built-in Webflow, also supported a 259-page migration with advanced interactive map embeds connected to the CMS and advanced embeds with site-wide search functionality. It was a complete brand refresh and transformation within nine (9) weeks!

View Website

Leveling Up Looks Like This

Performance score increased by 18%

SEO score increased by 15%

"Jamie and KHULA spearheaded a brand refresh and website redesign which turned out to be fantastic — I always felt heard and my brand/company was in great hands — I could not even begin to describe how incredible the end result was."