A fresh site that’s as satisfying as a clean home
What do you do when your category isn’t new, but the way you do things is?
Ocean Breeze Cleaning
Engagement
Type
Location
Services
Migration
Awards
The Challenge
Ocean Breeze Cleaning had no web presence, and Simona and Sam were struggling to position themselves as the superior choice in a market filled with “cheaper” alternatives. They needed brand positioning and a website that would clearly communicate their service options, their above-and-beyond process, and the quality of their services. Ultimately, they needed a brand that proved their higher price tag was worth it.
The Outcome
KHULA kicked off with Ocean Breeze Cleaning by conducting a brand strategy interview that dug into who they are and what makes them different from their competitors. Then, we checked out those competitors to uncover key openings in the market for Ocean Breeze. From those findings, we developed a clear message with strong copywriting to communicate what they do without overwhelming their landing page with unnecessary information. Our UI/UX experts designed a website that’s easy to navigate, and we built it in Webflow with a strong SEO foundation. In the end, we delivered a one-pager website that feels clean, intuitive and tells Ocean Breeze’s audience exactly what they need to know to start their trial.