InsideMinds
From confusing to clear and cutting-edge. See how strategic web design and messaging can elevate a brand to new heights in animal health.
The Client
There’s no animal health consultant quite like Dr. Rebecca Maher at InsideMinds. She is an expert in both animal health and human behaviour, leveraging her 20+ years of experience to elevate dozens of veterinary businesses around the world. Through innovative workshops and powerful communication strategies, she empowers animal health professionals to help people make better decisions for animals.
Services
Brand Identity
The Challenge
Despite rave reviews and impactful work, Becki's online presence for InsideMinds was lackluster. Her website was confusing, outdated, and failed to reflect the innovative nature of her services. She struggled to clearly communicate her expertise and offerings, feeling too close to the material. Becki needed an external perspective to bring clarity to her message and elevate her digital presence to match the quality of her work, so she called us.
Stationary
The Outcome
We conducted extensive customer research to understand Becki's unique value proposition. We distilled her insights into clear, compelling messaging that ran through every word on her website. Using her existing brand identity, we gave her website a comprehensive design upgrade, making it well-organized and easy to navigate. We added interactive elements to create a modern, dynamic feel that mirrors her cutting-edge work. Finally, rigorous QA ensured a flawless launch. On top of all of that, we built her site in the no-code tool, Webflow, so that Becki can jump in and make edits on the fly, whenever she needs them. Now, Becki's site isn't in the doghouse — it's the best in show!
The RESULTS
WORDS FROM THE CLIENT
"Jamie and his team are a joy to work with. Responsive, creative and strategic. They built a new company website for my business to replace my previous old self-build effort. I'm delighted with the end result. I was nervous to press 'go' on this project as it's the biggest investment I've made in the business to date. Jamie and his team have made it easy and have gone above and beyond to make sure that not only do I have an awesome website, but everything is set up so that I can make the most of it in the future too. Thank you team KHULA!"
Ready To Hit Refresh?
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