Adding personality & professionalism to expert consulting
Brand refresh and messaging strategy transformed an independent consultant, showcasing creativity, personality, and a new Webflow website.
NGMarketing
Type
Location
Services
Migration
WordPress to Webflow Migration
Awards
The Challenge
Like most busy consultants, Nicki had little time for her own marketing. Specifically, NGMarketing’s online presence was lagging behind. Her brand felt outdated, and her website, which was older, didn’t really capture who she was or the unique services she offered. The things that made her special and captivating were either hidden in broad messaging or missing altogether. Having created the website initially herself, she knew it was time to get some help.
The Outcome
One of the things missing in Nicki’s messaging was the clear distinction of how she specifically helped marketing teams in the animal healthcare industry get more done. So, we clarified her message and focused on showcasing the value she brings to every project she works on. With clear headlines, the use of case studies, and great quotes, her website now speaks more directly to what makes her unique.
Before, her website felt flat and impersonal. So, we added another layer of interest and personality by using motion and images of Nicki herself. We also changed the copy to speak in first person. An important distinction for independent consultants. Now Nicki has a clear brand identity, and a modern Webflow website she’s proud of that is interesting, current, and with all the important information included.
Leveling Up Looks Like This
Performance score increased by 8%
SEO score increased by 17%
"What an enjoyable professional energising brand refresh experience. I am so pleased with my website now!"
Nicki Glen
"What an enjoyable professional energising brand refresh experience. I am so pleased with my website now!"
Nicki Glen
Photography & Drone Videography
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