Launching a modern brand in lock-step with their worldwide audience

How a global ESG and GRC consultancy did a complete brand refresh to better align with their audience — some of the world’s biggest brands.

SureStep

SaaS / Tech / Data Privacy

Engagement

Brand Accelerator Brand Accelerator Brand Accelerator Brand Accelerator

Type

Brand Refresh

Location

ON, Canada

Services

Brand Strategy & Positioning

Brand Identity Design

Stationery Design

Web Copy & Messaging

UX/UI Web Design

Content Migration to Webflow

3rd Party App Integrations

QA & Debugging

Webflow Development

SEO Fundamentals

Migration

Migration From WordPress to Webflow

Awards

The Challenge

SureStep found themselves out of step with an outdated logo and WordPress website that was missing the mark. The content and flow didn’t create a great user experience (UX), and the design didn’t help to stand out from competitors in the GRC and ESG space. To elevate their brand experience, they needed a modern, and professional look to enhance their perceived value amongst the global corporations they serve. SureStep needed a brand image they could feel proud of.

The Outcome

To kick things off, we unpacked SureStep’s brand strategy and positioning. Our goal was to help them reshape their online and offline presence. Based on this research, we put together the new copy for their entire website. It was clear and concise, helping our UX/UI designer map out the structure and flow to create a smooth transition between messaging and design.

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Next, we infused the new brand identity and visuals into the website design. It was also rolled out across every online and offline touchpoint. This created a cohesive, delightful, and on brand look and feel. We then built out the site in Webflow, adding important SEO fundamentals. Our work gave SureStep a powerful, modern, and professional brand image. The new design assets help them show up consistently across touchpoints and bring a holistic and elevated design experience to their clients.

View Website

Leveling Up Looks Like This

Performance score increased by 23%

SEO score increased by 24%

"Our branding is as good as any in the industry, and we now have a presence that matches our capabilities and ambitions. Speed, budget, responsiveness and creativity. The entire process checked the boxes in all those areas for us. You have been a fantastic partner in this Jamie and it was as close to a perfect vendor experience as I have encountered."