The ultimate brand reno for home design experts
How a new brand identity and Webflow website gave custom home and renovation designers PROCAD the right look and feel for their ideal customers.
PROCAD Designs
Type
Location
Services
Migration
Awards
The Challenge
Despite spending time and money on a new website, custom home and renovation design professionals, PROCAD Design, hadn’t found the quality they needed. As designers themselves, they were increasingly frustrated by the length of time it was taking their first web developer to create a second WordPress website. That’s when PROCAD Design reached out to Khula Design Studio.
At the time, the company was unsure how to articulate their story and services through the messaging on their website, and how to speak to their ideal audience. What they really needed was a website that met their design expectations, one they could be proud of and, moving forward, one that was easy to maintain and update themselves.
The Outcome
For PROCAD Design, it made perfect sense to begin with brand strategy and positioning work — to really unpack who they were, who they wanted to serve, why and how they wanted to serve them. Like a house build, this was the solid foundation on which we built everything else. We used our research and findings to help our copywriters craft unique and engaging messaging for the website, and then we passed this all over to our graphic and UX/UI designers.
Our designers began by freshening up the brand identity logo and brand guidelines. They then designed the user interface (UI) pages in Figma to ensure the copy fit the design and vice versa. With the website prototyped, we quickly developed the all-new, powerful CMS-driven website in Webflow. This enabled us to create a modern and intuitive user experience (UX). It also provided a stunning platform to showcase PROCAD Design’s existing work, encouraging new users to book a call and design their dream home.
Leveling Up Looks Like This
Performance score increased by 5%
SEO score increased by 15%
“We worked with Jamie to fully redo and modernize our branding package (logo, colors, fonts, everything), as well as create a brand new website. The quality of work done by Jamie and his team was absolutely outstanding and the level I would expect from a much larger design firm. timelines were held with no surprise costs.As we have continued to develop our business Jamie has been nothing but helpful in helping us update small changes or even larger additions.
It has truly been a pleasure to work with Jamie and the team at Khula, and we will not hesitate to use his services again in the future when the time comes. Don't even bother shopping around, just book a meeting!”
Dan Moore
“We worked with Jamie to fully redo and modernize our branding package (logo, colors, fonts, everything), as well as create a brand new website. The quality of work done by Jamie and his team was absolutely outstanding and the level I would expect from a much larger design firm. timelines were held with no surprise costs.As we have continued to develop our business Jamie has been nothing but helpful in helping us update small changes or even larger additions.
It has truly been a pleasure to work with Jamie and the team at Khula, and we will not hesitate to use his services again in the future when the time comes. Don't even bother shopping around, just book a meeting!”
Dan Moore
Photography & Drone Videography
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